The Impact of Social Media on Nigerian Phonetic Articulation: A Case Study of TikTok Lip Sync Videos
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Background of the study
TikTok lip sync videos have emerged as a transformative force in Nigerian phonetic articulation. These videos, which combine visual performance with audio mimicry, encourage users to experiment with pronunciation, intonation, and accent modification. Nigerian TikTok users frequently adapt global trends to local contexts, blending traditional phonetic features with innovative vocal styles (Adebayo, 2023). The dynamic, creative nature of lip sync performances not only entertains but also reshapes conventional speech patterns. As users manipulate audio through deliberate mispronunciations, exaggerated enunciation, and playful voice modulation, a new phonetic repertoire evolves that reflects both digital culture and indigenous linguistic heritage (Ibrahim, 2024). This study examines the phonetic variations induced by TikTok lip sync videos and explores how these trends contribute to the broader evolution of Nigerian speech. By analyzing the articulatory techniques employed in these videos, the research aims to reveal the interplay between digital media, cultural identity, and phonetic innovation, thus offering a comprehensive understanding of modern language change in Nigeria (Okeke, 2023).
Statement of the problem
Despite the popularity of TikTok lip sync videos, there is limited research on their impact on phonetic articulation in Nigeria. Existing studies have largely focused on visual trends or general digital communication, neglecting the auditory dimension. This gap in research prevents a clear understanding of how digital performance influences pronunciation and accent. The study seeks to address this deficiency by systematically analyzing phonetic features in TikTok lip sync videos and evaluating their implications for Nigerian phonetics (Chukwu, 2024).
Objectives of the study
- To analyze phonetic variations in Nigerian TikTok lip sync videos.
- To compare these variations with conventional Nigerian speech patterns.
- To assess the cultural factors driving phonetic innovation on TikTok.
Research questions
- What phonetic variations are observed in TikTok lip sync videos?
- How do these variations compare with traditional speech patterns in Nigeria?
- What socio-cultural factors influence these phonetic changes?
Significance of the study
This study is significant as it investigates the role of viral social media trends in transforming phonetic articulation in Nigeria. The findings will contribute to our understanding of digital language evolution and provide insights for linguists, educators, and media practitioners (Adebayo, 2023).
Scope and limitations of the study
The study focuses solely on TikTok lip sync videos in Nigeria and their impact on phonetic articulation. It does not extend to other forms of digital media or offline speech practices.
Definitions of terms
- Phonetic Articulation: The production and modification of speech sounds.
- TikTok Lip Sync Video: A video in which users mimic audio content with creative vocal modifications.
- Digital Phonetics: The study of speech sound patterns as influenced by digital communication.
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